I finally ripped open the Baby Mozart DVD we got for our baby shower and played it for our 3-month old daughter. What came next was totally unexpected. I was somehow expecting, like most baby/toddler videos, some talking fish in overalls sharing his cookie with a horse and then singing about it...or something similar. It was actually closer to a home video of random objects with bad canned synthesizer music. I first felt extremely ripped off, until I saw my daughter fixated on the screen. Yes, absorbed at 3 months old! I then felt admiration and a bit jealous as a creative that I hadn't come up with the idea. These people made millions selling their company to Disney a few years ago. I'm now thinking of recording the ceiling fan in our living room, my daughter loves staring at that. I wonder if it's worth at least 100K.
My husband was SUCKED INTO this and I know it's because it's got the "Einstein" name on it. Sure, everyone wants their kid to be smart (especially the Asians). We saw this video at a friend's house and my husband wanted to waste our good money on it. I said, what a bunch of crap. We got the name effect by giving our babies some old silvery paper party decorations to play with and playing music from other countries. Geez.
ReplyDeleteThat's good old-fashioned marketing! I'm sure the series wouldn't sell if it were called what it really is-"home videos of junk"
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